When setting up a business that sells products rather than services, one of the first things you will need is product photos. Even business that are marketing a service need photos for their site, but let’s focus on product photography specifically. These photos are something that can make or break the perception of your company. If they look low quality, some people might be hesitant to buy from you. Investing your time and money into better product photos is definitely something to consider! Let’s look at some tips on how to improve yours today.
Lighting is Everything
One of the first things you need to consider when trying to take product photos is lighting. Do you have a place that gets great natural light? Do you have a ring light or some kind of studio light? Could you get one? Lighting is a key aspect of any photo, so it is one of the most important factors to professional looking product photos. You don’t want to over expose your photos, but you also don’t want them to be grainy or dark. So, good lighting is key.
Some Basic Equipment
You don’t have to go out and buy the newest camera for these photos. In fact, some phones have some seriously high quality cameras on them! But, if you want something a little more sophisticated, there are lots of options for cameras out there. Do some research and find what is best for you and your price range, and keep in mind that there are some great second hand camera shops online! You will also need a tripod and potentially some backgrounds. These can be found at local stores near you or even Amazon. This is also the time to buy some lights if you don’t have any good natural light to use.
You don’t have to be a photographer to edit product photos! In fact, product photos need minimal editing. You want the colors to come across the same as they do in real life, so avoid over editing. All the photos really need is some light, vibrancy, and maybe some depth of field! This might sound complicated, but once you watch some tutorials, you will see it can be pretty simple.
Consider Supporting Another Small Business
If all of that sounds like a lot of time, money, and effort, it might be time to consider supporting another small local business! There are dozens of photographers in any given area who do product photography, and it is always good to support another small business. Though product photography might be a bit pricey, if you go with a professional, the images will come across more professional, and it can take a load off of you. You don’t have to buy equipment or try to get creative if that isn’t your thing. This way, you are investing in your business, and anther business as well!
No matter which route you take, product photography is a huge part of your business, so be sure you are spending the time and money it deserves. Investing in your business is always a good idea, so don’t be afraid to take that step.