Marketing your products is about more than a simple listing. Especially when it comes to marketing your products on Instagram. If all you do is make a post or a story with an image of your product and a brief description, it isn’t going to tell your customer much about your brand. It is important to create an experience. You can do this in a few simple steps.
Aesthetic Product Spotlight
The photographs of your products don’t always have to be something over-the-top, but they need to at least be on brand. Ensuring that your photos not only present the product itself, but your brand, is important. This can be done by creating some aesthetic flat lays that show off your company’s branding in addition to more simple product photography.
Relate to Your Customers
Showing your customers how your product relates to them is important. Some companies like to make products that reflect the trends in order to relate to their customers. This can also be done by having influencers review your products, or even simply reposting actual customers reviews or posts to your Instagram story. By showing your customers how your product could fit into their everyday life, you become something more real than just another brand account.
Get Personal with it
Customers want to know who you are as a company. There are a few ways you can show them! You can show behind the scenes content, location spotlights, and employee spotlights. Letting your customers see things that are personal to you makes it more personal to them. By showing off your locations, you might even allow customers to realize there is a location near them. Giving your company a face through your employee spotlight allows your customers to connect with your business on a new level. It is all about being authentic and real.
Instagram Marketing doesn’t have to be hard…
Doing simple things like showing off your brand through product photos and relating to your customers in different ways can make all the difference. Customers want to feel like they know who they are buying from. By following these three tips, you are allowing them to do just that.