Planning out your social media calendar can be a huge game-changer. Not only does it keep you organized, but it can help keep you consistent on content. You want to be sure you post at least 3 times a week. Posting often keeps people interested and also gives you a chance to reach new people constantly. You don’t want to post too often though. It is a balancing game!
Why Planning has Value
Planning your social calendar might seem like a lot of extra work, but it is extremely valuable. It can save you time in the long run, and also give your social media some structure. You want to be sure your feed has a flow to it. It needs to make sense and all follow a pattern or branding that fits your company. By planning things out, you can see how it fits into your feed. It also gives you the ability to have an idea of what work needs to be done to keep your social media up and running.
When to Post
There are many different schools of thought on when is best to post on social media. The general rule is 12-3 in the afternoon, but it can differ from day to day and platform to platform. When in doubt, track your engagement! Play around with your posting times and see what works best for your audience. Platforms like Facebook also have built-in suggestions for your personal account on when is best to post. It will take time for these to kick in, but once your business suite learns about your page, it will give you suggest days and times to post.
Planning Makes Perfect!
Obviously, planning doesn’t mean your social media will be flawless or never need improvement, but planning things out can help give you room to improve. Once you play around with your schedule and figure out what works for you, planning things will become much easier.