We have talked about the importance of a great website, but let’s looks at the inner workings of that a bit more. When it comes to making your site work for you, SEO plays a big part in that. SEO, or Search Engine Optimization, is a crucial tool that anyone making or working on a site should know. There are some general rules of SEO that you should know, so let’s get into them!
Why is SEO Important?
SEO helps people find your site more easily. When someone googles a product or service, they get flooded with dozens of sites that are all selling the same thing. Most people pick from the top of the list, so getting to the top is important! The more you work on SEO, the better chance you have reaching the top of the list.
Learn About Keyphrases and Readability
When you are writing an article or blog post for your website, you want to be thinking about what that posting is about. Is it about a location move? Maybe it is about your new packaging! No matter what, you should come up with a keyphrase that is in your title and throughout the article itself. SEO will ask for a focus keyphrase, and it will tell you if you used this phrase too much or too little. It will also tell you your readability. This focuses on the way the actual posting is written. You will get a score on each of these, and you want them to be in the green!
It Takes Time
The more your work on SEO, the more you will understand how it works. It will take some trial and error, but eventually things will start to make sense. It is a great tool to have, so it is important to try to learn how to use SEO for your website!