Whether you are just starting out, or have been running your company’s social media for awhile, staying active and involved is important. Keeping engagement up is one thing, but staying in the conversation with your audience has value as well.
Engage in Conversations
Engaging in conversations can look like a few different things. You want to be sure your customers have a place to reach out to you, but that is only the start. Being sure that your content is engaging is a step in the right direction. When your post has a lot of engagement, it boost your content and starts a conversation. You want to be sure your audience knows that you care about things they do. When there is an important conversation going on in the world, it can make sense to be apart of that.
Don’t be a Robot
When creating a space for open communication and conversation, you want to be sure that your company isn’t relying on automations. If you set up auto reply for messages or auto reply bots on twitter issues can occur. This can stop people from reaching out or cause other issues. It makes your company seem detached, and can make it look like you don’t care. When building your team, keep in mind that you will need people to help you stay active and involved. Companies who have a team to monitor their inbox as well as tweets and other content feel more personal to customers.
Be Real and Listen!
One of the biggest things consumers are often looking for is transparency. They want to shop with a business they trust. People no longer way to deal with huge companies. They don’t want to fight to be heard. People want to shop with companies who listen and who reflect their values and thoughts. When you stay active and engaged, you are taking a step in the right direction.