Once a post goes live, your job doesn’t end there. It is important to keep an eye on things. You want to analyze the results for each post and platform. Every platform, post, and day will be a little different. You want to be sure that you are keeping a close eye on your posts and how they preform. Doing this will help you move forward.
How did it do?
Checking the engagement on a post to see how it did with your audience is a great way to help you decide what to post in the future. Sometimes, a post can just miss the mark. Comparing your well preforming posts to ones that did not do quite as well can help you correct any mistakes. It can be hard to kn0w how people will engage from day to day, but actively keeping track can help you keep engagement steady.
Analyze Your Audience
Keeping track of engagement can also help you learn more about your audience. For each platform, you are likely to have a different demographic, so you will need to tailor your content accordingly. Learning about your audience for each platform can help you create content that will keep their attention. If there is a certain type of post that always seems to do well on one platform, try to break it down and see why that is so you can translate that into your other posts.
Trends Can Help
Participating in trends or simply staying current with your content can go a long way. You don’t want to rely on trends to keep your engagement up all of the time, but staying current shows that you pay attention to your audience’s interests. This can also help you find new ways to present your content. You don’t want to get stuck in a rut and lose your client’s interest.
Analyze and Ask!
In the end, analyzing your engagement is a crucial part of running any social media presence. You want to be sure that you are paying attention to how people are reacting to your content in order to keep their interest. You can also always engage with your audience and ask what kind of content they want to see. Getting feedback never hurts!