Really Get to Know Your Audience

When working on social media campaigns, or trying to build content for different platforms, knowing your audience is super valuable. Something to keep in mind is that your audience might look a little different than you originally thought. You need to be sure you are learning about the audience you are truly reaching.

Who is your target audience?

You might have a target audience in mind, but checking your demographic is important. Your audience may shift, and you want to be aware of that. There is a huge difference between catering to an audience, and catering to your audience. If your client base looks different than you had thought, look at why that might be, and go with it! You might be appealing to a whole group of people you didn’t think of before.

There is a difference between trendy and trying too hard

A lot of brands find themselves trying way too hard to stay on top of trends in order to keep their audience interested. There is nothing wrong with trends! In fact, they are super helpful when it comes to fun and relatable content, but there is definitely a line. You don’t want to seem like your company is trying too hard to stay relevant and it come across as cringey to your customers. Participate in trends that go with your company’s vibe. Customers like to see business lighten up a bit, so don’t be afraid to have fun with it.

They know when you’re simply pandering

Just like you don’t want to come across as trying too hard, you also don’t want to simply pander to your audience. This means you don’t want to tell them things you know they want to hear. People don’t want to feel like they are getting talked down to by companies. Getting to really know your demographic and listening to their feedback is the best way to improve your company. If you want to sell to a certain group, why not listen to their thoughts? People want to feel heard, and they are much more likely to come back to your store if they feel like your company is listening.

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