Trends are what make the world go round. At least the world of social media, that is! Knowing how important trends are is only half the battle. Trends are popular because they come and go. By nature, the only thing you can count on from a trend is that it will change. With these changing trends, it is imperative that you don’t get left behind.
Why Keep Up?
Trends are a really helpful tool to grow you social media presence. It boosts your content to people who may have not seen it otherwise. Trends are also a way to stay relevant with your audience. It is nice to show your customers a relatable side of your company, and trends help with that! People are more likely to buy from a brand they feel gets them, so participating in trends that might seem a little silly can actually help. If your scroll through Tiktok for awhile, you will likely come across a brand’s video of some goofy trend. This shows viewers that to company is being run by people just like them! That might not seem like a top priority, but it can really make a difference to a lot of people.
How to Keep up
A great way to keep up with the changing trends is by truly engaging on different platforms. It isn’t enough to simply post your content. You need to be sure that someone on your team is scrolling through the feed and interacting with other companies and customers. This will help boost your engagement, and give you a good idea of the trends going around. Since they change so quickly, trends are something that you will need to jump on fairly quickly, so be sure to leave time in your social calendar for that. By constantly being active and participating in trends, you are creating a closer connection with your customers!
Keep up With the Changing Trends, but Don’t Change With Them
Though trends are a fun and helpful way to interact with others on social media, they shouldn’t be the only thing you do. Your business should always strive to stay true to the message you want to put out. If a trend doesn’t align with that, it’s okay to skip it! Showing a fun side to your brand is great, but it shouldn’t take away from your overall appearance and customer responses.