When branding your company, there are a few things to consider. What are you selling? Who are you selling to? And what do you stand for? Just because you sell shoes doesn’t mean you simply stand for footwear. Your company could be all about affordable, long lasting footwear that gives back to the community somehow. Branding your company is about more than what you sell, it is what you want people to think of when they see your content or buy your products. This type of branding is so important, and should be genuine.
Define Genuine Branding
What exactly does genuine branding mean? All it means is that when you are creating an image, or brand, for your company it should come from a real place. If you are creating a image surrounding affordability, or sustainablility, or even something like being user friendly, it should be a passion for your business. This means you don’t make your products or packaging sustainable because it is what you think people want to see. You do it because you want to make a difference. You create a branding for your company based on something more than just a product or service.
Being Real is a Brand Standard
In an age where almost anything can be found on the internet, companies are having to be much more honest an open than they used to. People are finding out that some of their favorite companies aren’t who they claimed to be, or aren’t living up to their words. This is causing many businesses to have to rethink some things. Sadly, this shouldn’t have had to happen in the first place. Being honest and real with your costumers should have been a brand standard all along. Customers want to know that they can trust the business they buy from. That is why being genuine in your branding is so important.