Companies have tried to find different ways to connect to their audience for years. For awhile, they used celebrity endorsements. They saw it as a great way to get fans interested in their company. Some businesses even found that some fans would buy the product just because their favorite celebrity talked about it. More recently, companies have turned to influencers instead!
Celebrities vs Influencers
The reason a lot of companies turned towards influencers for help is because audiences were getting frustrated by the paid endorsements. They wanted real reactions to the products. Celebrities were simply being paid to talk about a product no matter if they used it or not. Influencers are different because they are normal people who have become popular for being themselves. They are much more likely to endorse things they actually enjoy!
What Makes an Influencer?
People can become a public figure or a micro celebrity for so many reasons. Some are funny, some are fashionable, and some are just really likeable people. Influencers are just people share their lives openly on social media. Their viewers feel like they know them, and it creates a tight-knit community. Because so many people view their favorite influencers in such a personal way, they often have a lot of sway and influence on their viewers.
Why do You Need Influencers?
Influencers help grow your demographic. Their audiences often range to a wider variety of people, so your product will reach more potential clients. They help make your product seem more relatable. Unlike celebrities, influencers are seen as just an average person. Because of this, audiences feel more connected to them. This makes them much more likely to believe their endorsements. Influencers often work hard to build their branding! They don’t want to hurt their image by backing a product they don’t actually enjoy.
Do Your Research!
Not doing research is one of the biggest mistakes you can make. You want to be sure you know who the influencer is. You don’t want to reach out to someone who doesn’t align with your product. Some companies send a generic message to anyone with a high follower count and this can really miss the mark. There are countless videos of influencers reading messages from companies and complaining about how they clearly didn’t look at their content. They are shocked when it is a product or a service that goes completely against their brand. This is a huge no! Just like you want your customers to feel like you are listening to them, you want anyone you are partnering with to feel seen.
A Personal Touch Goes a Long Way!
Working with influencers can give your brand that personal touch it needs. Reach out to people you think will really enjoy your product. It shows how committed and passionate you are! It isn’t just about getting them to endorse your brand, but letting them show others how much your company loves their customers. Never pass up the chance to show how much you care!