It can be hard to come up with fresh content every week. Especially if you make a lot of your content in advance. Trends can pop up so quickly that some of your old content may feel irrelevant, so you have to constantly be on your toes. It is important to try to keep things fun and fresh, so here are some content ideas!
Host a Giveaway
There is nothing more fun than free stuff! Your followers are likely to think so too. And, odds are, if they are following you, they are already interested in your product or service. By hosting a giveaway you are allowing a potential customer to try your product or service for the first time, and could potentially make them a repeat customer. Or, you are getting a repeat customer back! By having people post the giveaway on their story or feed, you are also getting free advertisement. Overall, it is a huge boost to engagement and followers and can help keep your customers interested.
Do Social Media Takeovers
Working with influencers can be a great boost to your engagement. Allowing them to do takeover days on your social media can be a fun change of pace for your followers as well. It is good exposure for your company, and it has the added benefit of giving you a breather from content for a little. You don’t want to do too many takeover days, but a few here and there can help keep things fresh.
Create a How-To
If you are selling a product, it isn’t a bad idea to create a video all about how to use your product. You can show customers how to install it, how to best use it, or whatever you feel could make your product seem more desirable! If you are selling a service, you can make a video all about what your service entails, or share behind-the-scenes clips of what your service generally is like.
Celebrate Funny Holidays
Sometimes, social media is all about letting loose a little. There is always some fun holiday on the calendar now, so if you are blanking on content, just share something fun that has to do with whatever holiday you happen to be on! For example, today, September 20th is National Queso Day! Super random, but something fun that can easily be turned into content for your business. Even if it doesn’t have a lot to do with your company, there are fun ways you can make it work.
Don’t let content get you down! There are always fun things you can try. No matter what, try to stay on brand, but remember to have some fun,