First things first, what is PR exactly? According to Investopedia, it is “managing how others see and feel about a person, brand, or company.” Knowing this, you can now look around at the world of social media that we are in, and begin to decipher what PR means for the modern day business or brand.
Why Does it Matter?
PR is important when running a business for several reasons. You want your clients to know what kind of company you are running in addition to what you are selling. It is important to be sure that you are managing how your business comes across to potential customers. This means that PR should be a top priority.
How do You Manage PR?
Managing your PR can be as simple as focusing on how your brand is being represented through social media. Knowing how you want your company to be seen is one thing, but being sure that it actually comes across that way is another. If your brand is organic and natural, your social media presence, your stores, and even your packaging should reflect that. You can also manage your PR by ensuring that all your employees are a good representation of your business. Keeping customers happy is just as important as keeping your brand consistent.
What do They Think?
Asking your customers what they think about you is a great way to see how to move forward. Hearing exactly how your business comes across is the perfect way to know if there are any issues that need to be addressed. In the end, PR is all about how people are perceiving your company, so going straight to the source isn’t a bad way to go.
PR is one of the the most important tools a business can use to grow their brand. Knowing how you are coming across allows you to see the different ways you can reach out to new costumers, or how to keep old ones coming back!