Instagram has been one of the top social media apps for years now. It has truly stood the test of time and evolved as social media has. It has become more innovative and has done a great job of keeping up with the trends. One of the most important aspects of Instagram is how user friendly it is.
What Does that Mean for You?
The fact that Instagram has stayed so user friendly plays a big part into why it is so popular. Users can easily post their photos, stories, and reels with ease. They are all organized and can be found with just a few clicks. This means that viewers or customers can consume content easily.
How to Make it Even Easier?
A great way to keep things as accessible as possible for your audience is to utilize Instagram highlights. These are a handy tool that go right below your Instagram bio, making them one of the first things people see when they come to you page. By using the highlights, you can keep all you important information just one click away.
How to Use Highlights
Using Instagram story highlights allows you to organize your content in several ways. Different users will have different uses for the highlight function, but knowing your audience can help you utilize them best.
Showcase Important Posts
Sharing a post to your story and then saving it to highlights is a great way to keep an important post front and center. Organizing your highlights into different categories makes it easy for users to find what they are looking for, so be sure everything is in the correct place.
Show off Certain Products in Your Highlights
Using your story to show off a product is a great way to keep customers interested. Some people click through stories more than they scroll through their feed, so posting item to your story and not just posting them is a great plan. Then, saving them to your highlights so people can find them easily and not have to hunt through your page makes things much more convenient!
Keep Pricing or Sales Easy to Find
Many people don’t want to hunt down pricing, so if it isn’t easy to find, they get frustrated. Keeping pricing or sales in a highlight will make it much easier on your customers, and keep you from having to answer the same question over and over.
Keep Engagement Up Through Highlights
Utilizing the story tool can keep your engagement up! You may notice that a much larger number of people view your stories than engage with your posts, so take advantage of this. Post polls, answer questions, or just share content to keep your viewers interested. After you are done, save it to a highlight so down the line, new users can find it as well!
Don’t make you customers have to hunt things down. Keeping things simple and easy helps keep engagement up, and people interested. Highlights are a great tool to use. Knowing how to use them can help keep your page busy and simplify things for you and your consumers.