Incorporating hashtags and keywords into your posts and bio can help grow your audience on social media. They are like little signals for your customers to look out for! But how do they work? Let’s look into it.
Getting to Know You
Using keywords in your content and bio can help your clients learn more about you. There might be certain things they are looking for in a business, and letting them know what you are all about can help let them know that your are the right company for them. For example, if you use keywords like “recycled packaging” or “woman run business” or even “locally grown” these are all ways a customer can easily know a little more about you. These are all things that might be important to potential customers, and seeing these on your page will let them know what is important to you right away.
Tag, You’re it!
Hashtags are something we see all the time on social media and they are used for a large variety of reasons. Using hashtags is simple yet effective. They help categorize your content! Hashtags are a great way to get your content pushed out to more people. By using them, it lets the algorithm know who to share your content with. It also makes it easier for people to find your posts. Be sure you are using ones that truly apply to your business. It may be tempting to use popular tags, but it isn’t as helpful as you might think. Hashtags are just like keywords because you want them to be identifiers for what your business is all about.
Know How to Use Them
Though hashtags and keywords might seem like a simple concept, you’ll need to know how to use them properly. For example, you can only use 30 tags total on Instagram posts and 10 on your story. Some people think it is best to use around 11 total, but some think using all 30 is best. But, it is still an overarching rule that you should use tags that work for your company specifically. You want a few to be specific, and get slightly broader as you go along. Same for keywords. You should start out with a few, and slowly build these over time.
In the end, hashtags and keywords are just a small tool to help your potential customers find your more easily. They can also help you build your business community and even help your figure out what is trending in your community.