Instagram is one of the biggest social media platforms to date. Though it started out as just a place for people to share personal photos, it has turned into so much more. With over 1 billion users, it has become the perfect place to market your business and reach a large audience. Figuring out how to fit Instagram marketing into your business is a great step in the right direction.
Why Use Instagram?
Before going over tips for Instagram marketing, it is best to go over why using this platform for marketing is such a good idea. It is one of the most popular platforms, and it used everyday by billions of people. According to Omnicore, there are over 1.9 billion active users a day. There are over 200 million businesses on Instagram and people spend an average of 30 minutes scrolling through the app a day. This gives you a large audience, and a good chance of reaching your target audience.
#1 Stand Out and Stay True
When creating a profile, you want to keep a few things in mind. First, you want all of the posts to reflect who you are as a company. When branding your business, you want to decide what kind of content to put out there. Your Instagram should reflect that. You also want to stand out from others. This means creating eye-catching content that looks professional and unique. You want people to see your content and immediately be interested in whatever you are marketing to them.
#2 Keep Your Caption Game Strong
Captions can be tricky. The point of a caption is to tell the viewer what your post is about. When it comes to Instagram marketing, it is also about selling the post itself, even if it isn’t technically a product post. You want your captions to be interesting, informative, and fun! This way readers know what you are selling, get a feel for your business, and are inclined to buy. Not every caption needs to be a long description, but be sure they are all engaging.
#3 Tags and Brags
Figuring out how to use hashtags to your advantage is a huge game changer! There are several different schools of thought on how to use them best, but learning how to get them to work for you is what is important. Once you have that down, another great thing to do is work with people who love your product. A great way to do that is to work with influencers! Reaching out to influencers who have expressed interest in your company is a great way to have someone with a vast audience talk genuinely about how much they love your products. You can also reach out to influencers who you think would enjoy your products and ask them to share their thoughts. The important thing to keep in mind here is to really do some research and only reach out to those you feel would truly enjoy your brand. It isn’t about paid promotions, it is about a true love for your company!
#4 Giveaways are Great
A great way to get some easy promotion is to have a giveaway! You can ask followers to post something on their story, or tag friends to enter. This way, a whole new group of people are being exposed to your content. It is also a great way to get existing followers excited about your products. Everyone loves free stuff, so giveaways are a great way to generate a lot of interest in your company!
Each of these four tips for Instagram marketing are just a few ways you can boost engagement and grow your business. Learning different marketing strategies for each platform can be tricky but super important for your company. Even if you just start with Instagram, it is a great place to begin.