When it comes to marketing on Facebook, they have simplified things a bit with Facebook Ads. These are already built into Facebook, and the website makes them easy for your to run, once you understand how to use them. In order to use the ads to your full advantage, you have to understand a few things about them.
First Things First
One of the first things you need to decide is what product or service you are wanting to advertise. When you pick that out, you need to be sure you have a good photo that represents what you are selling, and make a listing for it on your business Facebook page. Once you do that, you are ready to turn that post into an ad.
Think – Who is Going to See These Facebook Ads
When you begin creating your ad, you want to think through who your audience might be. There are keywords you can type in so that you can get a variety of people, but you don’t want your search to be too broad. You want to be sure you are covering all your bases with your clientele. The best way to do this is to try to be just specific enough in your ad audience so that it covers a large portion of people in one group. For example, if you are advertising wedding dresses, you would want to plug in keywords like “engaged,” “wedding venues,” and “wedding rings.” That way, people who are searching for those things will also see your ad. If you only put in the keywords “wedding dress” you would reach far less people.
Focus on Where and How Many
If you only have a physical store location, that is something you will want to keep in mind when running our Facebook Ads. You don’t want to run an ad for all of the USA when people would need to drive all the way to your location to shop. You also don’t want to limit yourself in the amount of people you are wanting to reach. It is better to set your ad to reach as many people as you can so that your odds of getting real engagement on the ad go up.
Take Notes!
Once you run an ad, be sure you pay attention to how it does. Try to see how you could improve the next one. There are so many ways to target your ads, so you want to be sure you are keeping track of what works. Different products may need different keywords. Don’t target all your ads to the same people. Be sure to branch out!
In the end, it is a little trial and error. Facebook Ads are not a science. You will have to see what works best for your company! What works on one posting might not work on the next. It is all about thinking through your products and your potential customers.